Core Principles
How I approach every project
Business Before Code
I understand your goals before I write a single line.
Right-Sized Build
No over-engineering. Your budget builds exactly what you need.
Spec Before Sprint
Clear requirements upfront means fewer surprises later.
Sense of Ownership
I think about your product like it's my own.
Built to Scale
Architecture that grows with your business, not against it.
Fast and Right
Modern workflows that deliver speed without cutting corners.